DIGITAL MARKETING COMPLETE COURSE 2022

DIGITAL MARKETING COURSE



1. Marketing efforts using the internet + electronic devices.
2. Digital Marketing Strategy Approach Simple posting is not digital marketing.
3. DIGITAL MARKETING CHANNELS:


 1. SEO (SEARCH ENGINE OPTIMIZATION)
 2. SEM (SEARCH ENGINE MARKETING)
 3. SMO (SOCIAL MEDIA OPTIMIZATION)
 4. SMM (SOCIAL MEDIA MARKETING)
 5. EM (EMAIL MARKETING)
 6. CM (CONTENT MARKETING)
 7. AM (AFFILIATE MARKETING)
 8. IM (INFLUENCER MARKETING)


 BENEFITS OF DIGITAL MARKETING:


1. Entry resistance is low.
2. Measurable and Real-time.
3. ROI (High - Return on Investment).
4. It's a 24*7 Marketing approach.
5. Global customer reach.
6. Precise targeting.
 

SEO:

1. Activities: What is SEO? SEO It includes efforts for On page, Of page, Technical Ranking website into Search engine result Page on certain keywords.


SEM:

1. SEO is time taking process.
2. SEM gives you instant results.
3. Source of constant traffic on a website.
4. Flexibility of running ads/sponsored ads.
5. Hyper target is possible.
6. Required skills to run ads and beat competitors.

 
SMO:

1. Using social media as a catalyst to grow your business.
2. It counts efforts on Youtube, Facebook, Twitter, and Insta-like platforms.
3. Mostly non-paid campaigns.
4. Mostly on-page like activities like optimization of the profile, page Assets, etc.
5. Focus on Brand image.
6. Understanding the Algorithm, Focus on the elements of the Algorithm as the Algorithm on changing.
7. Person working for SMO must understand the dynamic nature of Social Media platforms.


 SMM:

1. Mostly paid campaigns on Social Media.
2. Ads-Facebook ads, Twitter ads, LinkedIn ads, Insta ads, etc.
3. Content understanding is required.
4. Content Calendar.
5. Advertising skill is required.
6. Campaigns are created to the objective.
7. Power of regarding cabin be utilized using SMM.


EM:

* Email Marketing is a process of promoting a product or service using email sending of commercial emails.

1. The number of active email users is forecasted to reach 4.3 billion in 2023.
2. 293.6 billion emails were sent and received each day.
3. Average expected ROI is $42 for every $1 you spend on Email Marketing.


AM:

* Affiliate Marketing is the process of earning a commission by promoting others people’s (or campaigns) products.
* Vendors Affiliate Network Affiliate 


CM:

 Creating and distributing valuable, relevant, and consistent to attract an audience.
* TYPES OF CM: Distribution Channels:

1. Blogging Wp, Blog, SEO 
2. Video Youtube 
3. Podcasting Anchor, FM 
4. Infographics Pinterest
5. Email Sending blue, Mailchimp
6. Visual Content Instagram 
7. Ebooks Lead magnet 

 IM:

 1, Email Marketing tools ads Audience 2, Email Marketing tools Social Media Influence

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